You can't have failed to see some of the recent media reports of the new study in the BMJ about the sugar content of supermarket yoghurts. 'Supermarket Yogurt May Contain More Sugar Than Coca Cola' 'Organic yogurts most sugary on supermarket shelves, warns study' 'Children's yogurts contain 'shocking' amounts of sugar, study finds' And whilst the study quite accurately points out the challenge of added sugar and health halo effect of labels such as 'organic'; this serves as